For many small businesses and companies, justifying the additional cost of investing in content marketing can be difficult. With everything you already have to pay for, marketing tends to get put on the back-burner. However, marketing in general can be … Read More
Digital Marketing
What is The Google Guarantee?
Have you ever been browsing on Google and seen those ads at the top that have a little green check mark next to them that say “Google Guaranteed?” Maybe you’ve wondered, “what are those, and why do they have that?” … Read More
How to Use Google My Business to Get More Customers
Creating a Google My Business listing for your own business is one of the best and easiest ways to increase exposure for your business on Google. As a free marketing tool offered by Google, it is a service that businesses … Read More
What Are Google Local Services Ads? A Guide to Getting Started
Google Local Services Ads. Maybe you’ve heard of them and maybe you haven’t. If you haven’t, this article will provide you with an introduction to this type of Google ad and give you a strong starting point to begin using … Read More
Why Online Marketing is Important
If you’re wondering why online marketing is important to the success of any business, you’ve come to the right place. In short, the answer as to why online marketing (or digital marketing) is important is that it simply works. Now … Read More
4 Simple Ways to Promote Your YouTube Videos
You may have heard the old saying, “if you build it, they will come.” While it would be nice if it worked this way with your YouTube videos, the truth is, it just doesn’t happen that easily. Promoting your YouTube … Read More
11 Tips to Increase Your Website’s Conversion Rate
As a business owner, you know just how important it is to get traffic to your company’s website. But more important than getting traffic, is converting some of that traffic into actual new business. Also known as your conversion rate. … Read More
5 Ways to Come Up With New Content For Your Content Marketing Strategy
It goes without saying that before you start creating content for your blog or website, it’s a good idea to first have a content marketing strategy in place. A content marketing strategy is derived from your overall marketing strategy and … Read More
Online Reputation Management and Why it Matters for Business
When you stop and think about what customers think of your business, do you know what they are saying? The answer to this very question is why online reputation management is so important for businesses of any size. What is … Read More
Will Digital Marketing Replace Traditional Marketing?
The question of the day – will digital marketing replace traditional marketing? Well, let’s see. Do you remember the last commercial you saw on TV? How about the last ad you saw in a newspaper or magazine? Like many people, … Read More
Why Digital Marketing is Important for Small Business
When a small business first opens their doors, the very first priority is getting customers. And rightfully so. Customers are the livelihood of any business and are necessary to generate sales and profit. So why is digital marketing important for … Read More
Why You Need Social Media Marketing for Your Small Business
Social media marketing is without a doubt, an absolutely essential component for all small businesses and brands alike. But before we jump into why it is so important and how social media marketing helps your business grow, it is important … Read More
Top 5 Reasons Why You Need a Digital Marketing Strategy in 2018
A digital marketing strategy is absolutely necessary for any company who is trying to gain a competitive edge. It’s now 2018, so this is obvious, isn’t it? There certainly is no shortage of blogs and other experts saying this, but … Read More