Digital Marketing

youtube video marketing

4 Simple Ways to Promote Your YouTube Videos

You may have heard the old saying, “if you build it, they will come.” While it would be nice if it worked this way with your YouTube videos, the truth is, it just doesn’t happen that easily. Promoting your YouTube … Read More

website conversion rate

11 Tips to Increase Your Website’s Conversion Rate

As a business owner, you know just how important it is to get traffic to your company’s website. But more important than getting traffic, is converting some of that traffic into actual new business. Also known as your conversion rate. … Read More

how to conduct market research

How to Do Market Research: A 4-Step Guide

So you have a great idea for a new product or service. But how do you know if it will be successful for business? Two words – market research. As a business owner, market research is one of the most … Read More

define target market

How to Define Your Target Market

When it comes to the success of any digital marketing or advertising efforts, properly defining your target market is among the most important things you can do. Ensuring that you are talking to the right audience can be the difference … Read More

content marketing strategy

5 Ways to Come Up With New Content For Your Content Marketing Strategy

It goes without saying that before you start creating content for your blog or website, it’s a good idea to first have a content marketing strategy in place. A content marketing strategy is derived from your overall marketing strategy and … Read More

online reputation management

Online Reputation Management and Why it Matters for Business

When you stop and think about what customers think of your business, do you know what they are saying? The answer to this very question is why online reputation management is so important for businesses of any size. What is … Read More

digital marketing replace traditional marketing

Will Digital Marketing Replace Traditional Marketing?

The question of the day – will digital marketing replace traditional marketing? Well, let’s see. Do you remember the last commercial you saw on TV? How about the last ad you saw in a newspaper or magazine? Like many people, … Read More

digital marketing is important

Why Digital Marketing is Important for Small Business

When a small business first opens their doors, the very first priority is getting customers. And rightfully so. Customers are the livelihood of any business and are necessary to generate sales and profit. So why is digital marketing important for … Read More

social media marketing

Why You Need Social Media Marketing for Your Small Business

Social media marketing is without a doubt, an absolutely essential component for all small businesses and brands alike. But before we jump into why it is so important and how social media marketing helps your business grow, it is important … Read More

digital marketing strategy

Top 5 Reasons Why You Need a Digital Marketing Strategy in 2018

A digital marketing strategy is absolutely necessary for any company who is trying to gain a competitive edge. It’s now 2018, so this is obvious, isn’t it? There certainly is no shortage of blogs and other experts saying this, but … Read More