youtube video marketing

You may have heard the old saying, “if you build it, they will come.” While it would be nice if it worked this way with your YouTube videos, the truth is, it just doesn’t happen that easily.

Promoting your YouTube videos is a great way to build your brand and grow your following. It does require some work, however.

While creating quality video content is an absolute must to gaining subscribers, rarely is this enough alone to gain a bunch of views, and ultimately increase your following. You need to optimize your video, share, promote, ask others to share, and then repeat. And if you’re a business, this is especially true to growing and enhancing your brand as an expert authority.

So, to help get you started on the road toward YouTube stardom, here are 4 simple ways that you can promote your YouTube videos and channel:

1 – Start with Basic YouTube Video Optimization

Before anything else, you want to make sure that your videos are as organically optimized as possible. “Well, what do you mean?”

YouTube is essentially a search engine, so addressing the SEO (search engine optimization) aspects of your videos is something you’ll want to address early on if you’re serious about being competitive on YouTube. Here are some of the things you’ll want address:

  • Make sure that your video title has the keyword you want your video to show up for when people search on YouTube.
  • Write a thorough and informative description for your video, also naturally using keywords within the text.
  • Ensure to tag the video with keywords related to the topic of the video.
  • Use an attractive and clear thumbnail image. This is what people see first before clicking on a video. A nice image can increase the number of clicks to your video.
  • Select a category for your video that most relates to what your brand or the video is about.
  • Use end screens and cards to show more of your channel to your viewers. The more of your content they see and like, the more likely they are to subscribe.
  • Add subtitles and closed captions to your video.

By addressing these fundamental aspects, you ensure that each video on your channel is as organically optimized as possible, setting a firm foundation moving forward.

2 – Add Your Videos to Your Business Website

This is a simple tip that can work wonders if your website is already experiencing good traffic. And if it’s not, this will help increase your traffic as content marketing helps with SEO.

Okay, “so how should I add my YouTube videos to my website?” you may wonder. A great way to do this is whenever you post a new video on YouTube, write a new blog article about it on your website. Then, simply embed your YouTube video onto your blog article to help get more views. In addition to embedding your video, you can also include a link to your YouTube channel with every new post.

What is the video it about? Why is it important to your audience? These are the type of questions that your blog should help answer. Over time, as more people begin to see your blog articles, they’ll also see more of your YouTube video content.

3 – Share Your Videos on Social Media

youtube video marketing
This may or may not seem obvious, but if you’re not already doing so, sharing your video content on social media is extremely helpful to increasing awareness about your videos that have been added to YouTube.

To do this, simply grab the link from your YouTube video and share it on your company social media pages. Whether on Facebook, Instagram or elsewhere, sharing video content on social platforms is an easy thing to do that could bump up your views and subscribers.

In addition to posting on your social media pages, consider running a Facebook Video ad to help increase the number of people who can see your video. This is a great way to extend the reach and visibility among people who may not have otherwise seen it by simply posting about it.

4 – Use YouTube Ads

youtube video marketing
While this tip does require an advertising investment, this is perhaps the best way to increase your video views and subscribers almost overnight.

The reason is that you are in control of who you want to see your video ads and how often you want them to see it. The good thing is you can choose to only show your ads to people who make sense for your business. You then only pay when people watch your video ad or engage with it (such as clicking a call to action).

There are likely similar YouTubers that you would consider competitors who have a significant number of subscribers. You may think to yourself, “if I could just have the people following their YouTube channel follow mine, then we’d be in business.” Well the good news is that, you can do just that with YouTube Ads.

Before people see your competitors videos, they can see your video ad first, potentially luring them to your own channel.

Sound to good to be true? It’s not. Here’s how it works.

So How Does it Work?

There are a few different options in terms of how your ads can show up on YouTube, but for the purpose of this article, we’re primarily covering video ads. Video ads show before the actual video that someone selects to watch. Sometimes in between the video as well – very similar to a commercial on TV.

Advertising on YouTube for small businesses is all about introducing your brand to people who are within your target audience, but perhaps don’t know about you yet.

Like other forms of digital advertising, it all starts with identifying your audience. That is, who you want seeing your ads. Either based on keywords people search or the type of videos they watch.

You will then set a daily budget through Google Ads based on how many people you want to reach within your chosen geography. The more you are willing to spend, the more people that will see your video. Vice versa is true when spending fewer advertising dollars.

After your YouTube campaign is set up and launched, your video ads will then begin to run. You can track performance through your Google Ads dashboard, very similar to other Google Ads formats and see just how many people are seeing your video ads.

Need Some Help Promoting Your YouTube Video Content?

Building a brand takes time and effort. We understand that. But wouldn’t it be great to just focus on the content and not have to fumble around with all of the requirements to building up your YouTube channel, too?

We specialize in many forms of digital advertising, including video promotion. So if you are interested in improving the YouTube following for your brand, we encourage you to contact us.

About Author

Daniel Lopez

Daniel Lopez

Daniel Lopez is the Owner & Chief of Strategy of BranchLeaf Digital, LLC. Throughout his career, Lopez has worked with various Fortune 500 companies in marketing strategy and implementation. With nearly a decade of experience, he has a passion for helping brands excel in online marketing to further grow their business.

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