So you have a great idea for a new product or service. But how do you know if it will be successful for business? Two words – market research. As a business owner, market research is one of the...
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When it comes to the success of any digital marketing or advertising efforts, properly defining your target market is among the most important things you can do. Ensuring that you are talking to the right audience can be the...
It goes without saying that before you start creating content for your blog or website, it’s a good idea to first have a content marketing strategy in place. A content marketing strategy is derived from your overall marketing strategy...
When you stop and think about what customers think of your business, do you know what they are saying? The answer to this very question is why online reputation management is so important for businesses of any size. What...
The question of the day – will digital marketing replace traditional marketing? Well, let’s see. Do you remember the last commercial you saw on TV? How about the last ad you saw in a newspaper or magazine? Like many...
If you’re wondering why SEO is important, you’ve come to the right place. SEO is a concept that is important for any business that wants their website to rank highly on search engines. While the concept is not difficult...
So the time has to come to choose an SEO company to help your website rank high on Google. Just what do you look for? How do you find the right San Antonio SEO company? Today we’ll be covering...
As you may know, SEO is a constant changing formula that determines where websites ultimately rank in search engines. As a marketer or small business, it’s important to pay close attention to changes in SEO to ensure that your...
When a small business first opens their doors, the very first priority is getting customers. And rightfully so. Customers are the livelihood of any business and are necessary to generate sales and profit. So why is digital marketing important...
For the longest time, you may have heard the phrase, “content is king.” But what does this phrase really mean? Well when it comes to SEO, it means a whole lot in terms of where your site might rank...