We are facing unprecedented times in our recent history. There is no question about that. Over the past few months, COVID-19 has single handedly turned life upside down and changed the way that we operate on a daily basis, businesses … Read More
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5 Advantages of Using a Website Builder to Create a Website
When starting a new business, one of the first checklist items you’ll undoubtedly need is a website. But just where do you begin? With a number of options to create a website, you may be wondering the best way to … Read More
4 Simple Ways to Promote Your YouTube Videos
You may have heard the old saying, “if you build it, they will come.” While it would be nice if it worked this way with your YouTube videos, the truth is, it just doesn’t happen that easily. Promoting your YouTube … Read More
11 Tips to Increase Your Website’s Conversion Rate
As a business owner, you know just how important it is to get traffic to your company’s website. But more important than getting traffic, is converting some of that traffic into actual new business. Also known as your conversion rate. … Read More
What is the difference between SEO and PPC?
SEO (search engine optimization) and PPC (pay-per-click) Online Marketing Options When running a business, you may at some point decide to invest in online marketing. SEO, PPC – What’s the best option? You’ve likely heard of SEO and PPC, but … Read More
How to Do Market Research: A 4-Step Guide
So you have a great idea for a new product or service. But how do you know if it will be successful for business? Two words – market research. As a business owner, market research is one of the most … Read More
How to Define Your Target Market
When it comes to the success of any digital marketing or advertising efforts, properly defining your target market is among the most important things you can do. Ensuring that you are talking to the right audience can be the difference … Read More
5 Ways to Come Up With New Content For Your Content Marketing Strategy
It goes without saying that before you start creating content for your blog or website, it’s a good idea to first have a content marketing strategy in place. A content marketing strategy is derived from your overall marketing strategy and … Read More
Online Reputation Management and Why it Matters for Business
When you stop and think about what customers think of your business, do you know what they are saying? The answer to this very question is why online reputation management is so important for businesses of any size. What is … Read More
Will Digital Marketing Replace Traditional Marketing?
The question of the day – will digital marketing replace traditional marketing? Well, let’s see. Do you remember the last commercial you saw on TV? How about the last ad you saw in a newspaper or magazine? Like many people, … Read More