online marketing importance

Why Online Marketing is Important

If you’re wondering why online marketing is important to the success of any business, you’ve come to the right place. In short, the answer as to why online marketing (or digital marketing) is important is that it simply works. Now … Read More

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web design tips

5 Web Design Tips for a Winning Website

Depending on who you ask, good web design is going to mean different things to different people. And that’s totally fine. A range in creative styles is what makes website design so versatile and interesting. From classic styles, to modern … Read More

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covid-19 and business

How Businesses Can Pivot Amid COVID-19 (Coronavirus)

We are facing unprecedented times in our recent history. There is no question about that. Over the past few months, COVID-19 has single handedly turned life upside down and changed the way that we operate on a daily basis, businesses … Read More

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website builder advantages & SEO

5 Advantages of Using a Website Builder to Create a Website

When starting a new business, one of the first checklist items you’ll undoubtedly need is a website. But just where do you begin? With a number of options to create a website, you may be wondering the best way to … Read More

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youtube video marketing

4 Simple Ways to Promote Your YouTube Videos

You may have heard the old saying, “if you build it, they will come.” While it would be nice if it worked this way with your YouTube videos, the truth is, it just doesn’t happen that easily. Promoting your YouTube … Read More

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website conversion rate

11 Tips to Increase Your Website’s Conversion Rate

As a business owner, you know just how important it is to get traffic to your company’s website. But more important than getting traffic, is converting some of that traffic into actual new business. Also known as your conversion rate. … Read More

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difference between seo and ppc

What is the difference between SEO and PPC?

SEO (search engine optimization) and PPC (pay-per-click) Online Marketing Options When running a business, you may at some point decide to invest in online marketing. SEO, PPC – What’s the best option? You’ve likely heard of SEO and PPC, but … Read More

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how to conduct market research

How to Do Market Research: A 4-Step Guide

So you have a great idea for a new product or service. But how do you know if it will be successful for business? Two words – market research. As a business owner, market research is one of the most … Read More

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define target market

How to Define Your Target Market

When it comes to the success of any digital marketing or advertising efforts, properly defining your target market is among the most important things you can do. Ensuring that you are talking to the right audience can be the difference … Read More

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content marketing strategy

5 Ways to Come Up With New Content For Your Content Marketing Strategy

It goes without saying that before you start creating content for your blog or website, it’s a good idea to first have a content marketing strategy in place. A content marketing strategy is derived from your overall marketing strategy and … Read More

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