covid-19 and business

How Businesses Can Pivot Amid COVID-19 (Coronavirus)

We are facing unprecedented times in our recent history. There is no question about that. Over the past few months, COVID-19 has single handedly turned life upside down and changed the way that we operate on a daily basis, businesses … Read More

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how to conduct market research

How to Do Market Research: A 4-Step Guide

So, you have a great idea for a new product or service. But how do you know if it will be successful for business? Two words – market research. As a business owner, market research is one of the most … Read More

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define target market

How to Define Your Target Market

When it comes to the success of any digital marketing or advertising efforts, properly defining your target market is among the most important things you can do. Ensuring that you are talking to the right audience can be the difference … Read More

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need a website

Do I Really Need a Website for My Small Business?

The short answer to whether you really need a website for your business is yes, you certainly do. But why put your business online, you may ask. Simply put, today’s competitive business world requires an online presence if you want … Read More

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