A domain name is how people will find your brand online. Even though your domain name acts as your address online, it doesn’t give you a fully functional website.
Here’s what you need to know about website hosting after you’ve gotten your domain name.
1 – Pick a web hosting provider
After you’ve chosen a domain name, it’s time to pick a web hosting provider perfect for your brand.
Web hosting lets you publish a website on the internet. It’s a service that you register for and allows for more space and resources that store all your website files and data on an internet server.
Multiple types of hosting platforms exist so choosing the right hosting platform for you is an important first step. Here’s a look into the different types of website hosting.
Shared hosting is the most used and most cost-effective hosting type because it allows users to share one physical server. Shared hosting is great for creating things like a blog or a portfolio. More complex areas of hosting like server administration. maintenance, and configuration are typically taken care of by the web host which is another reason why it’s the popular choice.
A pitfall of shared hosting is that you don’t have much control over server configuration and site performance. However, it’s a great option for those who are planning on building their first site.
WordPress hosting is configured to advance the performance of WordPress sites. A WordPress plan comes with pre-installed caching, SEO, and security plugins. It’s great for people who only use WordPress for their site. WordPress hosting is recommended for those who are unaware of the tools they need to get started and need help managing their WordPress site.
Some benefits of using WordPress are that it’s user-friendly. Updates, technical adjustments, and security are all taken care of by the provider.
Virtual private server (VPS) is a hosting service that provides a dedicated virtual partition on a physical server. Unlike shared hosting, your website’s performance won’t get affected even though the server is shared between other users. It’s recommended for medium-sized businesses that see high traffic on their websites and that see large projects like apps and online game servers. It’s also good for professionals that have more more technical knowledge and server management knowledge to interact with your server space.
This platform gives users root access and full control of your website. You can install your choice of operating system and work freely on more complex projects.
A negative of VPS hosting is that it’s more costly than WordPress or shared hosting.
Cloud hosting uses a cluster of servers to host websites that enables users to maximize uptime and balance out their website traffic. So if one of your servers fails, then another one steps in to keep the site up and running. It’s recommended for websites that see high-traffic like eCommerce, enterprises, or for cloud-based project that require a lot of running time.
Cloud based hosting is extremely user-friendly, but the most expensive out of all of the hosting platforms.
2 – Set up your website
After you’ve connected your domain name to to a web hosting platform, it’s time to get your site built. There are multiple ways to create a website. You can code it yourself or use a website building platform, or even hire a developer; but the two popular methods to building your website are using an online website maker like GoDaddy or Wix and/or WordPress.
3 – Create an email account with your domain name
Using your own business email to communicate with business partners or customers increases your credibility with them, and really gives your brand that finishing touch.
4 – Utilize search engines
Submitting your site to search engines gives your site a better chance to appear on the results page. Your website should have a sitemap. A sitemap helps search engines find your website pages and content. It lists everything from pages, videos, images, and other content people would search as well as the relationships between them.
Since most search engines use links to discover pages and index them, linking your pages is smart so they won’t be invisible to crawlers. Submitting your site to search engines helps ensure crawling won’t be an issue.
After you submit your website to search engines, you’ll need to optimize it. Incorporating SEO tactics into your business only benefits it.
5 – Time to promote your website
You’ve got a domain name and a website. Now it’s time to build your online presence. Promotions your website is great for building brand awareness and generating traffic to your site. It helps you gain leads, convert, and maximize profits.
Some great marketing tools to consider investing in are: email marketing, social media marketing, and paid advertising. Incorporating these tactics into your business strategy will surely set you up for success.
Ready to build your site?
If you’ve found a domain name or in search of one, let us be your platform of choice. With our solution, you can create a domain name, get web hosting services, and help with your website. It’s the platform that does it all for you. If you’re interested in taking the next steps to build your website, get started today with a domain name.
Already have a domain? Even better. Here is your next stop.
Also, be sure to check out our Help Center for more tips and guidance along your journey to building your new website.
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