A business email address is an email address that includes your business’s domain name rather than a generic one such as, businessname@gmail, outlook, or yahoo.com. A branded business email benefits your business by making it appear credible. It also helps in building trust and in promoting your brand because it’s unique to you.
This article will explain how a business email address builds trust in your brand and highlights what features you should look for when choosing your business email solution:
What can a business email address do for your brand?
Establish credibility
It pays to invest in a business email. A business email gives you a name unique to your business so you’re able to separate yourself from others. A free email address is cost efficient, but it doesn’t make you stand out and can make you appear less professional over a domain name that reflects your business and establishes authenticity and trustworthiness.
Email marketing
Email isn’t dead! Chances are most people that follow your brand will have a email they check regularly, which is why it’s important to take advantage of email marketing. A personalized message from a brand that matches their domain can lead to a higher return on your investment as people are more receptive to brands that appear credible and trustworthy.
Builds trust
A professional business email tells customers and potential customers that your brand is legitimate, trustworthy, and recognizable. People are more likely to engage in a brand they are able to recognize and that appears credible.
Use more than one email address for business
Level-up your business persona by using alias email addresses for different departments like: sales, support, and HR. Email aliases help your business appear organized and well-established. Most email services for business email accounts allow you to add several alias email addresses per user.
Strengthens brand awareness
A business email address strengthens brand awareness because it keeps your name in front of customers and potential customers while reinforcing brand messaging. In short, a business email address has more of an impact because it allows you to be more memorable when you’re promoting your brand.
Increase website traffic
Your business email address will usually be seen on all of your social media, business cards, and other marketing materials This tells customers and potential customers that you have a website and will help direct them there when you’re promoting your brand. Having a business email that aligns with your website once again reinforces this idea that you are an organized, credible professional serious about your brand.
6 things to keep in mind when choosing a business email service
1 – Security
Ensuring your email accounts and business info is never at risk is important. That’s why getting the services of an email service that protects your business by scanning for things like malware and phishing attempts is essential.
2 – Spam filtering and malware protection
When choosing an email service, look for built-in tools that detect spam and that automatically sends it to your spam and junk folder to avoid inbox clutter. You also want a service that protects your business from malware that can negatively impact your computers and mobile devices.
3 – Cross device compatibility
Get a service that provides cross device compatibility that synchronizes all your work. Important things like meetings, emails, and calendars can now be synchronized and accessed where you last left off in any application and on any device with the right business email service. Having an easy service like this encourages flexible working conditions for both you and your employees.
4 – Platform migration
Your businesses information like email history, contacts, and more need to be easily accessible and safe from cyber threats when you’re ready to work from your business email domain. It’s easy to migrate your data from a free email service to a business one.
5 – Business applications
When you’re ready to migrate to a business email service from a free one, you need to be able to easily schedule meetings via email and call or video chat from connected apps. It’s important to ensure the business email service you choose is able to support this.
6 – Backup and storage
Businesses have a lot of information they need to store like electronic files and recorded meetings, and emails. That’s why finding business email service provider that offers unlimited storage space with a secure data back-up plan is essential.
Here’s why Outlook for Microsoft 365 is the best service provider
Outlook for Microsoft 365 is the best business email service provider because it allows users to take charge of their privacy through transparent data collection, no targeted ads, and accessible tools.
Here’s some of Outlook for Microsoft 365’s features:
Security
Outlook provides business security that protects confidential information like data encryption in your mailbox and after email is sent; deactivation of unsafe links containing phishing scams, viruses, or malware; and ransomware detection and recovery of important files in OneDrive.
Platform Migration
When you migrate your email, contacts, and calendars from another platform into Outlook with Microsoft 365, you can get built-in data and security compliance, and protect your data from unauthorized access by storing it in one place.
Spam filtering and malware protection
Anti-malware software detects and prevents computer viruses and other malicious software from connecting with Microsoft 365 service systems. Outlook also provides spam filtering services that filter junk email and spam that automatically moves to the Junk Email folder.
Business Applications
Get connected anywhere while using Office apps. You can catcall, and host meetings in Teams as well as connect via email and calendar in Outlook.
Cross device compatibility
A Microsoft Exchange account in Outlook allows your e-mail messages, contacts, and calendar events to synchronize automatically so your data with mobile devices and other applications can sync up and you can maintain access to your business email address on your desktop, mobile devices, tablets, and the web.
Backup and storage
OneDrive allows you to back up your files and folders so they’re always protected and available on other devices. You can save files up to 1 TB of OneDrive cloud storage per user. Any changes saved to files in OneDrive and SharePoint get updated across your synched devices.
Interested in a business email address?
If you’ve been toying with the idea of getting a business email for yourself or your business, now’s the time to get one! Microsoft 365 offers one of the best business email services in the market and can help unlock unlimited business growth with it’s easy-to-use applications and advanced security. Start here to get your very own business email address.
Business Email Address FAQs
Creating an email address for your business is as simple as can be. All you need to do is sign up for a Microsoft 365 business plan with your domain name. If you don’t already have a domain name, you can purchase one after subscribing to a Microsoft 365 business plan.
A business email works best when it has your domain name included and when it’s kept short and to the point. When you have your domain name in your email, it promotes your company and brand rather than the name given to you through a free email service provider.
A business email address helps establish brand credibility, trust, and helps promote your brand.
Microsoft Exchange is included in Microsoft 365 Business Basic, Business Standard and Business Premium. A business email with Microsoft offers multi-factor authentication, the most recent virus and malware protection, restricted email forwarding, custom email domains, and 24hr support.
It’s easy! All you need to set up a Microsoft business email is your domain name and then you’re set. You can then go on to set up a business email address with Microsoft 365.
Microsoft Cloud can host your business email. You can access Outlook from wherever you’re working from whether that be on a Mac, Windows, or on the web. All you need to do to access your business email is simply sign in.
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