Search engine rankings are undergoing rapid changes, and both small business owners and content creators are increasingly affected. Despite efforts to produce quality content, many small businesses face a significant drop in organic traffic following recent Google algorithm updates. If … Read More
seo

Should I Create New Content or Optimize Old Webpages? Which is Better For SEO?
Many people wonder if the focus of their SEO efforts should be on creating new content or updating existing content. The simple answer is to focus on both. You should dedicate about half of your SEO efforts to updating old … Read More

Why You Need SEO Content as Part of Your Overall SEO Strategy
SEO is one of those marketing terms you’ll hear over and over as a small business owner and have no idea what it actually is. So before we get into the thick of it, let’s go over the basics: What … Read More

What is the difference between SEO and PPC?
SEO (search engine optimization) and PPC (pay-per-click) Online Marketing Options When running a business, you may at some point decide to invest in online marketing. SEO, PPC – What’s the best option? You’ve likely heard of SEO and PPC, but … Read More

Top 5 Reasons Why You Need a Digital Marketing Strategy in 2018
A digital marketing strategy is absolutely necessary for any company who is trying to gain a competitive edge. It’s now 2018, so this is obvious, isn’t it? There certainly is no shortage of blogs and other experts saying this, but … Read More