Yes, it does. When strategically implemented, online marketing is actually one of the most effective forms of marketing when it comes to lead generation. In addition, compared to traditional methods of advertising, online marketing offers a few other benefits that are hard to compete with. One being that it’s one of most cost-friendly options available to businesses and advertisers.

Secondly, it’s highly insightful when it comes to data. Because of this, it’s much easier to tell if your efforts are working, or whether some adjustments need to be made. With that being said, it’s an essential tool for any business seeking to grow their digital presence.

For more on this topic, view: Why Online Marketing is Important.

First and foremost, you want to start with a website. This is the very step to start developing an online presence. For this we recommend starting with a GoDaddy Website Builder plan to get a website setup for your business. The great thing is, certain plans comes with some online marketing tools already included, so that will give you a strong starting point.

Now, if you already have a website, then the next step you’ll want to take is optimizing that website for search engines. This is accomplished through SEO. We would recommend starting here if you’re trying to get more visitors to your website.

Many of our products are tailored specifically to small business. Because of this, you will find that many of the options that we offer are quite affordable for the small business owner. To give you an idea, our SEO plan is only $6.99/month* whereas our top tier email marketing plan is around $30/month.

Believe it or not, business listings are actually key components to any well-planned digital marketing strategy. Business listings are generally free online profiles that you can set up for your business that display important information about your business. This may include information such as your company’s phone number, website and hours of operation. An example of a business listing would be a Yelp or Google listing through Google My Business.

Perhaps more importantly, is that business listings help expand the online presence of your business. The reason being is that listings allow your business to display on popular sites that people use to search for business related to yours. If your business shows up when they search, this might help create a bit of extra traffic for your own website. Which as you may know, is important to converting more visitors into customers.

With all marketing products you will be able to see information and stats that show before and current results of performance. For example, with Search Engine Visibility, you can see where your website currently ranks on search engines, compared to where it used to rank.

You will also be able to see how much traffic your website is getting by adding in Google Analytics to your site. With our email marketing plans, you can tell how many people opened your email, as well as other valuable information that can give you an idea of how well things are performing over time.

But like all other investments in your business, the best indicator if something is working is if you start seeing an increase in business.