Local Services Ads

Local Services Ads

Get local leads for your local service business on Google

Only pay when you receive a lead

What are Local Services Ads?

For Home & Professional Services

Google Local Services Ads are designed specifically for business that provide local services to customers such as lawyers, contractors, cleaning professionals, HVAC specialists, tax professionals, and more.

Google Guaranteed

Businesses that run Local Services Ads are Google Guaranteed. With the Google Guarantee, ads display the Google badge, ensuring even more trust and credibility with potential customers in your area.

Only Pay for Leads, Not Clicks

With Google Local Services Ads, you only pay when a valid lead contacts your business. You set your budget based on the number of leads that you want to receive for your business each month. It's that simple.

Get more leads for your business and grow.

Local Services Ads help by connecting businesses just like yours to customers in your local area for the services that you offer. The best part is that you only pay for actual leads your business receives, not just for clicks. Unlike the traditional pay-per-click (PPC) model of advertising on Google, Local Services Ads are a pay-per-lead solution.

Now what could be a better guarantee than this?

content marketing strategy

What types of businesses can use Google Local Services Ads?

Quite a few business types, in fact. Below is the complete list.

If you run a business that falls within one of these categories, there is a good chance your business is eligible to use them.

Appliance repair services

Architecture services

Bankruptcy lawyer services

Business lawyer services

Carpet cleaning services

Carpenters & carpentry

Home cleaning services

Contract lawyer services

Criminal lawyer services

Countertop services

Disability lawyer services

DUI/DWI lawyer services

Electricians & electrical work

Estate lawyer services

Event planning services

Family lawyer services

Professional Fencing services

Financial planning services

Tile & flooring services

Foundations services

Garage door services & repair

HVAC (heating or air conditioning)

Immigration lawyer services

Interior designers & design

IP lawyers & services

Junk removal services

Lawyers & Attorneys

Labor lawyer services

Landscaping services

Professional lawn care services

Litigation lawyer services

Locksmiths & locksmith services

Malpractice lawyer services

Movers & moving services

Personal injury lawyer services

Pest control services

Photographers & photography

Plumbers & plumbing services

Real estate lawyers

Real estate services

Roofers and roofing services

Home siding services

Tax service professionals

Traffic lawyer services

Tree service professionals

Videographers & video services

Water damage services

Window cleaning services

Window repair services

google local services ads example

Gain customer trust with the Google Badge google guarantee badge.

When becoming Google Screened or Google Guaranteed, your ad will show a green badge next to it, instilling trust and reassurance to customers who come across your business online.

Credibility and a positive perception are as important as ever. With a Google Guarantee, you let customers know that you stand by your work and that they can count on you for a job well done.

See real testimonials from real customers

Gmaids

The Google Guarantee check mark does reassure clients that we’re a legit business, so there’s a lot of value in that.

Access Garage Doors

We can now communicate directly with the customer, get the reviews, get the information, do everything directly… make it more personal.

Google Local Services Ads FAQs

Google Local Services Ads (LSAs) are an advertising option offered by Google specifically for local service-related business. Businesses who use LSAs display a green check mark next to their ad indicating they are Google Guaranteed. The Google Guarantee lets potential customers know that the business has been thoroughly vetted by Google and is a professional service they can trust. Perhaps the best part about LSAs is that you only pay when a potential customer calls your business and you speak with them.

When first setting up your ads, you determine the geographic location and services that you want your ad to show up for. Then when someone searches for the services you offer on Google, your ad is then eligible to show at the top of search results. If someone clicks on your ad, they are taken your company’s profile where they can call the phone number to your business that displays. If a potential customer calls your business and a conversation takes place, this is then considered a lead.

Local Services Ads are available to businesses that are classified within certain service categories. Businesses that identify with the following category types may be eligible to use Google Local Services Ads:

  • Appliance repair services
  • Architecture services
  • Bankruptcy lawyer services
  • Business lawyer services
  • Carpet cleaning services
  • Carpenters
  • Cleaning services
  • Contract lawyer services
  • Criminal lawyer services
  • Countertop services
  • Disability lawyer services
  • DUI lawyer services
  • Electricians
  • Estate lawyer services
  • Event planning services
  • Family lawyer services
  • Fencing services
  • Financial planning services
  • Flooring services
  • Foundations services
  • Garage door services
  • HVAC (heating or air conditioning)
  • Immigration lawyer services
  • Interior designers
  • IP lawyer services
  • Junk removal services
  • Lawyers
  • Labor lawyer services
  • Landscaping services
  • Lawn care services
  • Litigation lawyer services
  • Locksmiths
  • Malpractice lawyer services
  • Moving services
  • Personal injury lawyer services
  • Pest control services
  • Photographers
  • Plumbers
  • Real estate lawyer
  • Real estate services
  • Roofers
  • Siding services
  • Tax services
  • Traffic lawyer services
  • Tree services
  • Videographers
  • Water damage services
  • Window cleaning services
  • Window repair services

Additionally, you may check your business eligibility in your area on the Local Services Ads signup page.

The Google Guarantee is an indicator to customers that a business has passed the Google screening and qualification process in order to run Local Services Ads. The Google Guarantee displays with a green badgegoogle guarantee badge. When a customer hires a business that is Google Guaranteed through a Local Services Ad, and is unsatisfied with the work performed, Google may reimburse the customer for the amount paid for the service. The reimbursement is subject to a lifetime limit. In the United States, this lifetime limit is $2,000. This is what is meant by the Google Guarantee for customers and for businesses.

In the event a customer is unsatisfied with work quality from a business hired through a Local Services Ad, Google may reimburse the customer (at their own discretion) for the amount they paid for a job invoice for the initial service that was provided. The reimbursement has a lifetime limit of $2,000. Google will not issue reimbursement payments for future projects, any damages to property, cancellations, or because the customer is not satisfied with the responsiveness of the business or their prices.

Yes, they are. Your overall advertising budget will determine how many leads you can expect to receive each month in your local area.

The cost per lead is going to depend on just a few factors. In some cases, a lead may cost just a few dollars. In other cases, leads may cost a bit more.

The main factors that determine the cost per lead include:

  1. The type of business you have
  2. The geographic location of where your business is advertising
  3. How much competition there is among similar businesses as yours

It’s free to sign up on your own and get set up. Your advertising budget will determine the cost of what you will spend using the service.

If calls from potential customers are important to your business, then yes, Google Local Services Ads are worth it. Many professional and home service-related businesses rely on phone calls from potential customers in order to acquire new businesses. And that is the exact challenge that LSA’s help to solve. With LSA’s, you get more phone calls to your business, which helps turn more callers into customers as a result.

What makes these ads even more attractive is that you only pay whenever a valid lead contacts your business. So, in that sense, you are guaranteed leads – otherwise you don’t pay.

Yes, we can set up your Local Services Ads for a one time set up fee of $2,500. With this service, we will help you get set up from start to launch. Then you can decide whether you want us to manage your LSAs for you on a monthly basis moving forward, or whether you want to manage them on your own.

If you would like for us to manage your Local Services Ads for you after the initial launch, we offer a monthly ad management services program at an investment equal to 30% of your monthly advertising spend.*

Yes, the main requirements to getting started are that your business has a Google My Business listing, has at least 2 reviews, and a star rating of at least 3.5 on Google.

Just let us know by sending us a message here. We’ll then reach out to learn a bit more about your local service business and discuss how to get started.

Grow your business with Google Local Services Ads

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*Minimum advertising spend of $1,000 monthly required for participation in ad management services program.

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