Local Services Ads

Google Local Services Ads (LSAs) are an advertising option offered by Google specifically for local service-related business. Businesses who use LSAs display a green check mark next to their ad indicating they are Google Guaranteed. The Google Guarantee lets potential customers know that the business has been thoroughly vetted by Google and is a professional service they can trust. Perhaps the best part about LSAs is that you only pay when a potential customer calls your business and you speak with them.

When first setting up your ads, you determine the geographic location and services that you want your ad to show up for. Then when someone searches for the services you offer on Google, your ad is then eligible to show at the top of search results. If someone clicks on your ad, they are taken your company’s profile where they can call the phone number to your business that displays. If a potential customer calls your business and a conversation takes place, this is then considered a lead.

Local Services Ads are available to businesses that are classified within certain service categories. Businesses that identify with the following category types may be eligible to use Google Local Services Ads:

• Acupuncturist
• Animal rescue
• Appliance repair services
• Bankruptcy lawyer services
• Business lawyer services
• Carpet cleaning services
• Carpenters
• Child care
• House cleaning services
• Contract lawyer services
• Criminal lawyer services
• Dance instructor
• Countertop services
• Disability lawyer services
• DUI lawyer services
• Electricians
• Estate lawyer services
• Family lawyer services
• Fencing services
• Financial planning services
• First aid training
• Flooring services
• Foundations services
• Garage door services
• General contractor
• Handyman
• Home inspector
• Home security
• Home theater
• HVAC (heating or air conditioning)
• Immigration lawyer services
• IP lawyer services
• Junk removal services
• Labor lawyer services
• Landscaping services
• Language instructor
• Lawn care services
• Lawyers
• Litigation lawyer services
• Locksmiths
• Malpractice lawyer services
• Moving services
• Personal injury lawyer services
• Personal trainer
• Pest control services
• Pet adoption
• Pet boarding
• Pet grooming
• Pet training
• Plumbers
• Pool cleaner
• Pool contractor
• Preschool
• Real estate lawyer
• Real estate services
• Roofers
• Sewage system
• Siding services
• Snow removal
• Tax services
• Traffic lawyer services
• Tree services
• Water damage services
• Weight loss service
• Window cleaning services
• Window repair services
• Yoga studio

Additionally, you may check your business eligibility in your area on the Local Services Ads signup page.

The Google Guarantee is an indicator to customers that a business has passed the Google screening and qualification process in order to run Local Services Ads. The Google Guarantee displays with a green badge. When a customer hires a business that is Google Guaranteed through a Local Services Ad, and is unsatisfied with the work performed, Google may reimburse the customer for the amount paid for the service. The reimbursement is subject to a lifetime limit. In the United States, this lifetime limit is $2,000. This is what is meant by the Google Guarantee for customers and for businesses.

Yes, they are. Your overall advertising budget will determine how many leads you can expect to receive each month in your local area.

The cost per lead is going to depend on just a few factors. In some cases, a lead may cost just a few dollars. In other cases, leads may cost a bit more.

The main factors that determine the cost per lead include:

1. The type of business you have
2. The geographic location of where your business is advertising
3. How much competition there is among similar businesses as yours

It’s free to sign up on your own and get set up. Your advertising budget will determine the cost of what you will spend using the service.

If calls from potential customers are important to your business, then yes, Google Local Services Ads are worth it. Many professional and home service-related businesses rely on phone calls from potential customers in order to acquire new businesses. And that is the exact challenge that LSA’s help to solve. With LSA’s, you get more phone calls to your business, which helps turn more callers into customers as a result.

What makes these ads even more attractive is that you only pay whenever a valid lead contacts your business. So, in that sense, you are guaranteed leads – otherwise you don’t pay.

Yes, we can help set up your Local Services Ads for a one time set up fee of $4,500. With this service, we will help you get set up from start to launch. Then you can decide whether you want us to manage your LSAs for you on a monthly basis moving forward, or whether you want to manage them on your own.

If you would like for us to manage your Local Services Ads for you after the initial launch, we offer a monthly ad management services program at an investment equal to 30% of your monthly advertising spend.*

Yes, the main requirements to getting started are that your business has a Google My Business listing, has at least 2 reviews, and a star rating of at least 3.5 on Google.

Just let us know by sending us a message here. We’ll then reach out to learn a bit more about your local service business and discuss how to get started.