As a business owner, you know just how important it is to get traffic to your company’s website. But more important than getting traffic, is converting some of that traffic into actual new business. Also known as your conversion rate. … Read More
Author Archives: Daniel Lopez
What is the difference between SEO and PPC?
SEO (search engine optimization) and PPC (pay-per-click) Online Marketing Options When running a business, you may at some point decide to invest in online marketing. SEO, PPC – What’s the best option? You’ve likely heard of SEO and PPC, but … Read More
How to Do Market Research: A 4-Step Guide
So, you have a great idea for a new product or service. But how do you know if it will be successful for business? Two words – market research. As a business owner, market research is one of the most … Read More
How to Define Your Target Market
When it comes to the success of any digital marketing or advertising efforts, properly defining your target market is among the most important things you can do. Ensuring that you are talking to the right audience can be the difference … Read More
5 Ways to Come Up With New Content For Your Content Marketing Strategy
It goes without saying that before you start creating content for your blog or website, it’s a good idea to first have a content marketing strategy in place. A content marketing strategy is derived from your overall marketing strategy and … Read More
Online Reputation Management and Why it Matters for Business
When you stop and think about what customers think of your business, do you know what they are saying? The answer to this very question is why online reputation management is so important for businesses of any size. What is … Read More
Will Digital Marketing Replace Traditional Marketing?
The question of the day – will digital marketing replace traditional marketing? Well, let’s see. Do you remember the last commercial you saw on TV? How about the last ad you saw in a newspaper or magazine? Like many people, … Read More
Why SEO is Important
If you’re wondering why SEO is important, you’ve come to the right place. SEO is a concept that is important for any business to implement that wants their website to rank highly on search engines. While the concept is not … Read More
How to Hire an SEO
So, the time has to come to choose an SEO company to help your website rank high on Google. Just what do you look for? How do you find the right SEO expert or company? Today we’ll be covering this … Read More
How to Crush SEO in 2019
As you may know, SEO is a constant changing formula that determines where websites ultimately rank in search engines. As a marketer or small business, it’s important to pay close attention to changes in SEO to ensure that your website … Read More
Why Digital Marketing is Important for Small Business
When a small business first opens their doors, the very first priority is getting customers. And rightfully so. Customers are the livelihood of any business and are necessary to generate sales and profit. So why is digital marketing important for … Read More
How Content Marketing Helps with SEO
For the longest time, you may have heard the phrase, “content is king.” But what does this phrase really mean? Well when it comes to SEO, it means a whole lot in terms of where your site might rank on … Read More
Why You Need Social Media Marketing for Your Small Business
Social media marketing is without a doubt, an absolutely essential component for all small businesses and brands alike. But before we jump into why it is so important and how social media marketing helps your business grow, it is important … Read More
Why Local SEO Matters to Your Business
You already know how important SEO is to your site and its rankings. But did you know that besides regular SEO, there’s also something called “local SEO?” Local search is another great way to get your website ranked and seen … Read More
Do I Really Need a Website for My Small Business?
The short answer to whether you really need a website for your business is yes, you certainly do. But why put your business online, you may ask. Simply put, today’s competitive business world requires an online presence if you want … Read More
Top 5 Reasons Why You Need a Digital Marketing Strategy in 2018
A digital marketing strategy is absolutely necessary for any company who is trying to gain a competitive edge. It’s now 2018, so this is obvious, isn’t it? There certainly is no shortage of blogs and other experts saying this, but … Read More