How to Use Digital Marketing to Grow Your Business in 2026
Learn how to use digital marketing to grow your small business in 2026 with this step-by-step guide from GoDaddy. In this video, GoDaddy breaks down what digital marketing really means today and how you can build a powerful, results-driven marketing plan using AI-powered tools, even if you’re just getting started.
Digital marketing in 2026 goes far beyond “just being online.” It’s about showing up in the right places, talking to the right people, and building trust over time. This video walks you through the four core pillars of a successful digital marketing strategy—SEO, social media, paid media, email marketing, and business listings—so you can attract more customers, generate leads, and grow sales without wasting time or money.
You’ll start by learning how to identify your target audience using simple personas that help you understand who your customers are, what motivates them, and what makes them click “add to cart.” Once your audience is clear, GoDaddy shows you how to create a digital marketing plan that actually works for your business goals.
Next, GoDaddy dives into SEO (Search Engine Optimization) and why it’s still the secret sauce for getting found on Google in 2026. You’ll learn how keywords, website content, blogs, and product descriptions all work together to match exactly what people are searching for online.
GoDaddy also covers social media marketing strategies for small businesses, focusing on how to connect with your audience authentically, build trust, and stay consistent. You’ll learn why experimenting with content matters, how to find your niche, and how AI tools can help you create a social media calendar and content faster—without burning out.
Wondering about the difference between organic social media and paid media? GoDaddy explains how paid ads and boosted posts work, when to use them, and how even a small budget can help you reach targeted audiences based on demographics, interests, location, and behavior.
You’ll also learn why email marketing is far from dead and how it remains one of the most effective ways to nurture leads, build loyalty, and keep your business top of mind. From writing emails that sound human to using a professional domain-based email address, this section shows how email marketing helps your business look credible, trustworthy, and legit.
Finally, GoDaddy covers business listings and local SEO, including Google Business Profile, Yelp, and other directories. Keeping your business information accurate and up to date can directly lead to more calls, more customers, and better reviews—especially for local businesses.
By the end of this video, you’ll understand how all the pieces fit together and how to create a digital marketing plan that’s realistic, affordable, and totally doable.
📌 In this video, you’ll learn:
What digital marketing means in 2026
How to build a digital marketing plan for small businesses
Social media marketing tips for growth and consistency
Paid media vs organic social media explained
Email marketing strategies to nurture leads and increase sales
How business listings and local SEO drive real customers