The digital marketing landscape has evolved significantly since the early internet days. Two decades ago, it mainly involved buying banner ads and sending email newsletters. However, advancements in technology and shifts in consumer behavior have led to new strategies, including … Read More
small business marketing
10 Essential Steps to Starting A Business in 2024
With the help of the internet, starting a business is easier than it’s ever been. You can set up a website, online store, and an entire brand from anywhere in the world. Website building tools are highly accessible and when … Read More
Where does SEO fit within business organizations? And where it should.
Elements of modern SEO include: Content, UX, building trust, and other things aimed at providing a targeted, user friendly experience for your audience in order to gain conversion. SEO goes beyond knowing what words to us and where to put … Read More
The Definitive Guide to Creating an Online Store
You have a business or a business idea, but you’re stuck on where to start. With all of the disruptions the world has experienced recently along with technological advancements we’ve seen this past decade, ecommerce has flourished and is primarily … Read More
How Small Businesses Are Adjusting to Inflation
One of the biggest challenges facing small businesses in 2022 has been the supply chain issue. With increasing prices and certain products becoming significantly more difficult to come by, many small businesses in some way or another have been affected … Read More
How Augmented Reality Can Help Your Business
In today’s competitive landscape, small and medium businesses face many challenges when it comes to connecting to customers in new and innovative ways. But with all these challenges, why should small and medium businesses consider using augmented reality as part … Read More
Online Reputation Management and Why it Matters for Business
When you stop and think about what customers think of your business, do you know what they are saying? The answer to this very question is why online reputation management is so important for businesses of any size. What is … Read More
How to Crush SEO in 2019
As you may know, SEO is a constant changing formula that determines where websites ultimately rank in search engines. As a marketer or small business, it’s important to pay close attention to changes in SEO to ensure that your website … Read More
Why Digital Marketing is Important for Small Business
When a small business first opens their doors, the very first priority is getting customers. And rightfully so. Customers are the livelihood of any business and are necessary to generate sales and profit. So why is digital marketing important for … Read More
Why You Need Social Media Marketing for Your Small Business
Social media marketing is without a doubt, an absolutely essential component for all small businesses and brands alike. But before we jump into why it is so important and how social media marketing helps your business grow, it is important … Read More
Why Local SEO Matters to Your Business
You already know how important SEO is to your site and its rankings. But did you know that besides regular SEO, there’s also something called “local SEO?” Local search is another great way to get your website ranked and seen … Read More
6 Reasons Why You Should Use WordPress For Your Website
If your business doesn’t have a website, you’re already way behind your competition and loosing out on many opportunities! And if you do have a website, are you using WordPress? As the largest blog/website platform in the world, there are … Read More
Do I Really Need a Website for My Small Business?
The short answer to whether you really need a website for your business is yes, you certainly do. But why put your business online, you may ask. Simply put, today’s competitive business world requires an online presence if you want … Read More