How to Incorporate AI Into Your Small Business Marketing Strategy

AI is here to stay. It’s useful, accessible, affordable, and transforming businesses from all kinds of sectors. If you are a small business owner, you’ll need to utilize AI in order to keep up. Finding ways to incorporate AI into your business marketing strategy will be invaluable for your business going forward.   

This article will provide tips on how to leverage AI small business marketing tools and strategies to promote your business.  

AI for small business marketing

AI can be used for a variety of applications and uses, and although AI has a broad reach, there are specific tools and uses you should know about as a small business owner.

Many AI applications for business and marketing have entered the marketplace, making it possible for small business owners and freelancers to utilize the power of AI to market their business without needing extensive AI knowledge, or a large marketing team or budget.

Some AI small business marketing tools include:

• Text generators: these turn prompts into text and copy.
• Chatbots: these engage in conversations and provide answers to common user questions and prompts.
• Graphic generators: these turn prompts into custom images, videos, illustrations, and presentations.
• Code generators: these turn input into lines of code to be used on different apps or websites.
• Predictive analytics tools: these analyze data to make predictions, forecasts, and recommendations.

Many AI tools and software are available on the market for generative AI, automation AI, and analytical AI, and more tools are being created everyday. GoDaddy now offers AI tools for small businesses and will continue to add to the list of AI product features to make it easier to leverage AI. 

AI marketing’s value for small businesses

Since small business owners typically have a lot on their plate, AI can help you get more things done faster. AI small business marketing tools make it easier to produce higher quality work in less time and with more inspiration, as well as with richer insights.

AI helps small business owners do the following:

• Identify trends and opportunities
• Spend less time on business marketing efforts
• Improve the quality of their output
• Save money by reducing workload
• Improve customer service
• Streamline the customer experience
• Create more targeted marketing campaigns
• Scale and grow

Leveraging AI small business marketing tools and strategies can help business owners do more for their business with less. However, it does come with some pitfalls. Because of this, it’s important for small business owners to create action plans to resolve any potential issues that can arise from using AI.  

Here are some potential issues to keep an eye out for:

• Limitations: AI cannot replace the voice of a human. It can offer helpful shortcuts and useful starting points, but it still needs a human element to refine its output.
• Repetition: AI might produce similar output prompts for multiple users, this means output may not always be unique or original.
• Plagiarism: Because AI is trained on existing content, it can produce output very similar to other materials. You should confirm that AI content is not plagiarized or taken from copyright content.
• Inaccuracies: AI is not always accurate with its output. AI can still produce errors and should be fact-checked.
• Bias: Because AI is not human, it’s not thoroughly equipped to understand the nuances I language, culture, and context. Be mindful of AI-produced content that could have tones of sexism, racism, and discrimination.
• Generalities: Each small business has its own unique tone and voice, and selling propositions and position in the market. AI might not be able to fully pick up on the qualities that make a brand look and sound different. Layer in AI-generated content with your brand personality and positioning to stand out and remain true to you core values and vision. 

How do I use AI for small business marketing?

Since AI still relatively new, businesses everywhere are learning how to properly utilize the power of artificial intelligence marketing tools. A great place to start using aI for small business marketing is to:

1. Identify the marketing tasks AI can support.
2. Know how to prompt AI to deliver the most useful output and information for your marketing tasks.

You can get the most out of artificial intelligence marketing tools by browsing GoDaddy’s AI prompt library, choose from their dozens of customizable input options for AI tools, and get prompts that can help you trigger AI to provide the most useful output.  

Identify trends and conduct market research

Before you create a marketing strategy, you can use AI solutions to gain insights about your competitors, target audience, and overall industry. You can use AI for: 

• Competitive research: to help you gain insights into your competition. Ask AI for a list of competitors and gather insights about them. Conduct a SWOT analysis, research their unique selling propositions, and learn where they advertise.
• Customer research: Use AI to generate buyer personas to learn more about customer behavior. You can prompt questions to get insights about customer’s hesitations, pain points, and questions.
• Key performance research: You can set goals for your business by generating benchmarks for marketing key performance indicators (KPIs) based on industry and business size.
• Content research: Discover stats, supporting details and examples to enhance your content creation as well as improve customer engagement.

Build a website

Launch your website quickly by leveraging AI content generation to build the framework of your site and add initial copy and graphics. GoDaddy’s Website Builder comes with AI built-in. Follow the prompts to fill in information regarding your business, and the builder delivers multiple options for website design and layouts.

Generate keywords, hashtags, and topic ideas

Don’t struggle to think up content ideas. AI technology is quipped to help generate ideas both in the short-form and long-form content. Some potential benefits of using AI marketing tools are:

• Getting a list of topics based on your industry, audience, and goals.
• Generating an entire content calendar for you.
• Gaining a list of keyword recommendations.
• Creating a list of hashtags to use in social posts.

Write up first drafts of copy

Utilize AI prompts for content creation to kick-start copywriting projects both big and small.  Begin by using a chatbot or text generator to create a first draft of your copy. For the best results, include specific directions such as topic, word count, audience, tone and goals to create:

• Web copy
• Product descriptions
• Social media posts
• Blog posts
• Emails
• Video scripts
• Sales scripts
• Headlines
• Case studies

Improve your copy

Use AI writing assistants and editor tools to improve your content by:

• Producing multiple versions of your copy (such as subject line variations) and pick the best.
• Improving your copy’s syntax and grammar, and identify errors.
• Asking AI to provide suggestions for improvements based on content goals like improving email open rates.Streamlining and enhance content enhancements by asking for additional stats and examples.
• Using a paraphrasing tool to create more concise, well-written copy.

Repurpose and update your copy

Get more out of the finalized content you have by using AI. Create new or update versions of copy to be used for different purposes such as content marketing or email campaigns by submitting your existing content to AI tools.

• Rewrite content for different buyer personas and demographics.
• Create new versions of copy in different tones or styles.
• Translate the copy into different languages.
• Summarize the copy or expand it to fit different platforms.

Create original graphics

Great one-of-a-kind imagery for your website, content projects, and social media posts using AI tools. Graphic generators can produce logos, graphics, and videos. The more directions you provide, the more your graphics will match your vision. You can include guidelines for style, mood, medium, and color palette in your prompt for optimal results.

Improve SEO

Develop a robust search engine optimization (SEO) strategy for your website using AI to attract search engines and provide more useful information for audiences.

• Create a list of keywords to target on your website.
• Identify sites for linking building opportunities.
• Get optimization opportunities for existing pages of content.Get meta titles and descriptions based on target keywords.
• Use a schema generator to produce structured data for web pages.

Analyze data

AI is a great tool for analyzing information and identifying patterns and trends. Get data sets about your industry, customers, and business. Utilize AI to review the data, generate forecasts, and make recommendations to improve the overall customer experience.

Develop a robust ad marketing strategy

Asses and improve your ad performance by putting AI’s data analytic skills to use. Have aI generate ads, then iterate on your strategies to attract more customers and improve conversion rates.

Support your PR initiatives

You can use AI small business marketing strategies to support your PR initiatives. Create a plan to gain more publicity while creating content to support your efforts. Some ways to use AI tools to boost your marketing efforts are by:

• Finding places to distribute your content by inputting your copy into AI and using for recommendations of channels and platforms where your content would fit.
• Producing a list of websites, podcasts, or channels you could submit guest blog posts or even appear as a guest.
• Writing up press releases when your business has news to share.
• Creating an editorial calendar for email marketing planning.

Customer service support

Improve your customer service with AI. Develop the tools, systems, and content to hep customers better connect with your business, products, and services.

• Add a chatbot on your website to field and respond to customers questions in real-time.
• Generate a list of FAQs to answer on your website and throughout your branded content.
• Generate customer service templates for your team to use when managing customer interactions.
• Prompt aI to identify potential problems your customers might experience, and provide the best protocols for follow up.

Ready to get started with AI for small business marketing?

AI is no longer merely a topic of conversation, it exists and is here to stay. If you want to stay competitive as a small business owner, save time and money, and produce higher quality marketing strategies and promotions, you need to leverage AI small business marketing. By using these ideas and tips in this guide, and GoDaddy’s AI for small business tools, you can begin putting AI to work for your business today.