If you run a business, having a professional email address that matches your domain name is an absolute must. Yes, it does require a minor investment. But, opting to use a professional email address for your business vs. a free email address (such as Gmail or Yahoo) can pay huge dividends in the long run.
And while there is nothing wrong with using a free email address for personal use, the same just isn’t true for business use.
Let’s go over the benefits to using a professional email address when it comes to your business.
Benefits to Using a Professional Email Address for Business Purposes
There are many benefits and reasons why using domain-based email is the best option when it comes to email for your business.
We will go over the top 3.
If you prefer to watch a video, here is an explanation from GoDaddy that covers the benefits of a professional email address:
1 – A professional address is more trustworthy
Using a professional email address for your business instead of a free email service is more professional overall. It is also better for establishing credibility and creating trust among customers.
In addition, email addresses that have numbers are generally seen as not as professional. GoDaddy uses the example business of “Lily’s Bikes” to illustrate this point.
Between the following two addresses, which one looks more professional and trustworthy?
That’s right, the first one.
That is because the email matches the domain name of the business. Whereas the second option contains numbers and uses a free email service that does not match the business’s website.
Overall, the second option is less professional and may be perceived as questionable when it comes to the authenticity of the business. There is no question of credibility and authenticity with the first option.
2 – It’s more secure
Using a paid service (such as Microsoft Outlook from Microsoft 365) can also provide better security than using a free email service.
In addition, customers who use this service not only get world-class security, but industry-leading spam and virus filtering as well.
Needless to say, with improved security comes more peace of mind.
3 – Professional email promotes your business
Lastly, using professional email is also one of the best ways to promote your brand and business name. If you think about it, every email you send out has your web address in your email.
In many ways, this is free advertising because customers are reminded of your website each time they receive an email from you.
And who doesn’t love free advertising?
Set it up
For fast and simple setup, give Microsoft 365 from GoDaddy a try. You will be showing off that new professional address in no time.
This quick guide will help get you started.