Learn:

• About Alexandra Gargiulo as she takes us for a walk around LA to talk about how Preservation of Style is capturing the grandeur of the city’s historic buildings
• How Alexandra’s collection of photos first started with a visual crush, simply taking snapshots of things that caught her eye as she walked around the city, and how these Polaroids later turned into mementos of the preserved architecture around her, ultimately turning her appreciation into her calling
• The reason Alexandra founded Preservation of Style to celebrate these structures and illustrate what happens when cities do or do not offer legal protection for historic neighborhoods
• About how as Alexandra started to study the legality of historic preservation, she knew she needed a simple, stylish website where she could showcase her vibrant reminders of a city’s past
• How after purchasing a domain name for Preservation of Style, she used GoDaddy’s Website Builder to create a space that she calls her own
• About how Alexandra also used GoDaddy’s email marketing tools to get the word out about her latest book