Learn:

• About Sigourney Morrison, the owner and creator behind Dressed New Orleans, the successful woman-owned embroidery business turned spunky flair
• How by putting a unique twist to the threading skills she learned from her grandmother, Sigourney Morrison made the decision to turn what she loved into a custom embroidery business – Dressed New Orleans
• How by using a rainbow of thread colors and a vintage chain stitch machine from the 1960’s, Sigourney infuses personality and creativity into each of her handcrafted designs
• How Sigourney knew it was time to get a website to boost her brand awareness as a woman-owned business after doing pop ups in the area and amazing people along the way
• How with the help of GoDaddy’s website builder, Sigourney was able to jump start her digital presence with a new website that showcased her work, events, and more
• About her partnership with a local pattern-maker and seamstress that allowed her embroidery business to also offer complete outfits to customers