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Case Darwin Lawyer: Ranking High Among Competing Criminal Defense Attorneys

Industry

  • Legal / Law Practice

Situation

  • Client was not receiving leads from previous website and overall brand identity inconsistent across web

What was done?

  • Did a complete responsive website rebuild in WordPress, SEO optimized to rank for keywords relating to criminal law services
  • Set up a Google Adwords campaign to focus on people in San Antonio who potentially were seeking the services of a criminal defense attorney with an optimized landing page and lead generation form to submit interest in services
  • Revamp of social media profiles and lawyer profile sites to be consistent with look and feel of new website

Results

  • From virtually no presence in search engines to being in top 2 on Google for various criminal law practice areas in 6 months time
  • Continued lead generation and consistent new business for client’s law practice
  • Increased AVVO rating from 6.0 to 9.5 and 5.0 star rating on Google with many new positive client reviews
  • Consistent and professional brand identity across attorney’s website and other online profiles

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