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Bedford Associates in Oral and Maxillofacial Surgery: Increasing Patient Referrals for Wisdom Teeth

Bedford Associates in Oral and Maxillofacial Surgery: Increasing Patient Referrals for Wisdom Teeth

Industry

  • Healthcare / Oral Surgery

Situation

  • Our oral surgeon client was dissatisfied with previous web vendor, with little results or measurement of campaign success of invested dollars, and using outdated web technology (not HTML 5 / CCS3)

What was done?

  • Did a complete responsive website rebuild in WordPress which was more visually attractive, user friendly, SSL secured, professional and SEO friendly
  • Set up reporting in Google Analytics to show client growth of website traffic and how campaigns were performing
  • Implemented SEO to be easier found online for patients looking for oral surgeons in the DFW market, thereby increasing patient acquisitions

Results

  • Drastic improvement in ranking within Google search results
  • Increased referrals from dentists in DFW market, many of which had never referred to this surgeon before (likely because they were now finding his website and had not in the past)
  • Continued client satisfaction that they were now able to see the value of their investment through analytics reporting

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